Digital marketing like a PRO

Digital marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401490767
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Digital marketing like a PRO

Digital marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401458502
Category : Business & Economics
Languages : en
Pages : 396

Get Book

Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Video Marketing like a PRO

Video Marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401477930
Category : Business & Economics
Languages : en
Pages :

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Book Description
For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Self-producing those videos became more and more popular and some managed to make a lot of money. When the world suddenly changed in March 2020, video went from a nice-to have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content - even if you have no experience in audiovisual production.

Marketing Adviser - Executive Edition

Marketing Adviser - Executive Edition PDF Author:
Publisher: Adriaan Brits
ISBN:
Category : Business & Economics
Languages : en
Pages : 35

Get Book

Book Description
MarketingAdviser is a periodical newsletter which educates and informs executives about trends in the marketing world that is crucial to their business. Our core aim is to help executives save thousands in consultancy fees by helping businesses take control of the marketing function in house. The publication covers the following specialist areas: Marketing Strategy Digital Marketing Employee Engagement Luxury Marketing and Brands Content Marketing and User-Generated Content Mass Marketing and Communication Media buying and budgets Get your copy of the current edition today and start saving thousands on your marketing budget whilst making great improvements to your business.

Video Marketing Like a PRO

Video Marketing Like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Publishers
ISBN: 9789401477925
Category : Business & Economics
Languages : en
Pages : 256

Get Book

Book Description
* Answers all questions about how to self-produce videos, from the initial plan to the expected return* Written in an accessible style without marketing buzzwords* Shows how to achieve maximum impact with a minimum budgetTrend reports have consistently highlighted the increasing popularity of web videos. More and more people access videos on YouTube, Instagram, and TikTok, and participate in livestream events on Facebook and Twitch. When the world suddenly changed in March 2020, video went from nice-to-have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content -- even if you have no experience in audiovisual production and a limited budget. This accessibly written handbook shows how to self-produce videos that build connection with customers and reach new ones. "Strong brands build a personal connection with consumers. Video offers yet another great opportunity to connect emotionally. With technological progress, good quality video can now be consumed on more devices -- and it is exploding. Many advertisers are discovering how to use video effectively across devices and platforms. With this handbook, they can now finally brief their agencies efficiently -- or maybe even produce video in-house." - Luc Suykens | CEO and Vice-Chairman at United Brands Association (UBA) Belgium. "Consumer reports have been predicting the online video boom for years, but now it's undeniable: everybody loves watching videos online. Smartphone cameras are getting better, editing software is getting more user-friendly, and social media platforms are hungry for native video. This handbook has arrived just in time for anyone who wants to make professional looking web videos on a shoestring budget. Looking forward to the rest of Clo's like a PRO series!" - Steven Van Belleghem | International keynote speaker, entrepreneur and author of The Offer You Can't Refuse.

The Advertising Solution

The Advertising Solution PDF Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Digital Marketing For Dummies

Digital Marketing For Dummies PDF Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235596
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Futures of Journalism

Futures of Journalism PDF Author: Ville J. E. Manninen
Publisher: Springer Nature
ISBN: 3030950735
Category : Electronic books
Languages : en
Pages : 387

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Book Description
This book examines how technologies are changing, will change, or could change the relationship between audiences and news media. It highlights how novel technologies could have fundamental implications for the way that news media interact with wider society. The book comprises of four thematic parts. Firstly, it focuses on the impact of technological development on the news media business, exploring how news media uses new technologies to improve their sustainability. Secondly, it considers the ethical dilemmas that arise when audience-news media relationships are transformed by technological development. The third part of the book approaches the effects of novel technologies from the journalists' viewpoint: how do new technologies intervene in the audience-news media relationship through journalistic work? Finally, the fourth part dissects the ways new technologies can impact audience-news media relationships through transforming audience agency, audience preferences and news media's understanding of them. Ville J. E. Manninen is a Researcher at the University of Vaasa's InnoLab research platform in Finland. He has worked as a researcher and a lecturer at the University of Jyväskylä, Finland, focusing on journalistic work practices and media plurality. Ville is a journalism studies graduate and has worked in several newspapers. Mari K. Niemi is the Research Director of E2 Research, an independent research institute based in Helsinki, Finland. She served as the founding Director of the Innovation & Entrepreneurship InnoLab, a research platform at the University of Vaasa. Mari was awarded Academic of the Year in 2015 for her active participation in science communication and public discussion. Anthony Ridge-Newman is an Associate Professor in Media and Communication at Liverpool Hope University, UK. His research and teaching have been previously based at Glasgow, London, Roehampton and Oxford universities. Anthony has published three books on political communication, and he has diverse scholarly and practice expertise and experience across media, communication and politics.

Digital Marketing Excellence

Digital Marketing Excellence PDF Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Online Marketing HACKS

Online Marketing HACKS PDF Author: DIXITA GALIYAL
Publisher: DIXITA GALIYAL
ISBN: 1079615628
Category : Business & Economics
Languages : en
Pages : 187

Get Book

Book Description
This is a Pulse-Pounding and Smart Guide to give you all the tasty informational hacks on Online Marketing. Today in this age, anything and everything can be solved with the help of marketing. And to do great marketing, you don’t have to be a pro at it. Just be a learner. Like I always say, Keep Learning and Keep Evolving. Whatever you do in life both on professional and personal levels, any problem you face, maybe at school or at work or even at home, its only because of poor marketing. If you visit my house, specially my room, you’ll be stunned. You’ll think you’ve landed at a library. I have huge piles of books on various versatile topics ranging from Online Business to Marketing Strategies, to Business Guides, to Entrepreneurship, to even Fiction. I’m a firm believer in learning. If you believe in learning, irrespective of your age, language and location, then you’ll be successful. I’ve always been learner and this habit of mine has helped me shape who I am today. It’s funny that majority of people still don’t know the power of good marketing. Those who know, have mastered it already and have taken their business to a whole new level altogether. Stuck with a math problem? Or with an HTML code of your site? Or facing issues with selling products online? Or have difficulty with promotion of a product? The answer to all the problems, is – GREAT MARKETING. In this book, I’ve listed out and described some not so common hacks on Online Marketing, that I’ve learnt and implemented over the last 10 years. The advantage here lies with the reader, as I’ve not written any chapter very long and boring. So, you can start from the very beginning or start from the middle from any particular chapter. Yes, you heard it right. Jump on to any chapter. Learn it, and then go to your business or a blog/website maybe, to implement it. You can even implement some of the hacks to your personal life too. In order to start seeing results, you should implement the strategies from this Guide as soon as possible. There’s a competitive world. If you waste time thinking about the ways to develop or design anything, let’s say a blog to attract customers, trust me you’ll keep thinking for minutes, for hours and even for days. Thus, it is profitable for anyone who starts immediately, because by the time you decide to buy a domain or just decide on a domain name, hundreds of blogs are already published and running. So, I’d recommend you not to overthink. Just do it! Please take few minutes to rate and write reviews for my book on Amazon. Remember, every single problem or challenge can be solved with good marketing, provided you understand it very well! Lastly, without wasting any more time, let’s dive right into the Book!

Digital marketing like a PRO

Digital marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401490767
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Digital marketing like a PRO

Digital marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401458502
Category : Business & Economics
Languages : en
Pages : 396

View

Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Video Marketing like a PRO

Video Marketing like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
ISBN: 9401477930
Category : Business & Economics
Languages : en
Pages :

View

Book Description
For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Self-producing those videos became more and more popular and some managed to make a lot of money. When the world suddenly changed in March 2020, video went from a nice-to have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content - even if you have no experience in audiovisual production.

Marketing Adviser - Executive Edition

Marketing Adviser - Executive Edition PDF Author:
Publisher: Adriaan Brits
ISBN:
Category : Business & Economics
Languages : en
Pages : 35

View

Book Description
MarketingAdviser is a periodical newsletter which educates and informs executives about trends in the marketing world that is crucial to their business. Our core aim is to help executives save thousands in consultancy fees by helping businesses take control of the marketing function in house. The publication covers the following specialist areas: Marketing Strategy Digital Marketing Employee Engagement Luxury Marketing and Brands Content Marketing and User-Generated Content Mass Marketing and Communication Media buying and budgets Get your copy of the current edition today and start saving thousands on your marketing budget whilst making great improvements to your business.

Video Marketing Like a PRO

Video Marketing Like a PRO PDF Author: Clo Willaerts
Publisher: Lannoo Publishers
ISBN: 9789401477925
Category : Business & Economics
Languages : en
Pages : 256

View

Book Description
* Answers all questions about how to self-produce videos, from the initial plan to the expected return* Written in an accessible style without marketing buzzwords* Shows how to achieve maximum impact with a minimum budgetTrend reports have consistently highlighted the increasing popularity of web videos. More and more people access videos on YouTube, Instagram, and TikTok, and participate in livestream events on Facebook and Twitch. When the world suddenly changed in March 2020, video went from nice-to-have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content -- even if you have no experience in audiovisual production and a limited budget. This accessibly written handbook shows how to self-produce videos that build connection with customers and reach new ones. "Strong brands build a personal connection with consumers. Video offers yet another great opportunity to connect emotionally. With technological progress, good quality video can now be consumed on more devices -- and it is exploding. Many advertisers are discovering how to use video effectively across devices and platforms. With this handbook, they can now finally brief their agencies efficiently -- or maybe even produce video in-house." - Luc Suykens | CEO and Vice-Chairman at United Brands Association (UBA) Belgium. "Consumer reports have been predicting the online video boom for years, but now it's undeniable: everybody loves watching videos online. Smartphone cameras are getting better, editing software is getting more user-friendly, and social media platforms are hungry for native video. This handbook has arrived just in time for anyone who wants to make professional looking web videos on a shoestring budget. Looking forward to the rest of Clo's like a PRO series!" - Steven Van Belleghem | International keynote speaker, entrepreneur and author of The Offer You Can't Refuse.

The Advertising Solution

The Advertising Solution PDF Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 192

View

Book Description
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Digital Marketing For Dummies

Digital Marketing For Dummies PDF Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235596
Category : Business & Economics
Languages : en
Pages : 360

View

Book Description
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Futures of Journalism

Futures of Journalism PDF Author: Ville J. E. Manninen
Publisher: Springer Nature
ISBN: 3030950735
Category : Electronic books
Languages : en
Pages : 387

View

Book Description
This book examines how technologies are changing, will change, or could change the relationship between audiences and news media. It highlights how novel technologies could have fundamental implications for the way that news media interact with wider society. The book comprises of four thematic parts. Firstly, it focuses on the impact of technological development on the news media business, exploring how news media uses new technologies to improve their sustainability. Secondly, it considers the ethical dilemmas that arise when audience-news media relationships are transformed by technological development. The third part of the book approaches the effects of novel technologies from the journalists' viewpoint: how do new technologies intervene in the audience-news media relationship through journalistic work? Finally, the fourth part dissects the ways new technologies can impact audience-news media relationships through transforming audience agency, audience preferences and news media's understanding of them. Ville J. E. Manninen is a Researcher at the University of Vaasa's InnoLab research platform in Finland. He has worked as a researcher and a lecturer at the University of Jyväskylä, Finland, focusing on journalistic work practices and media plurality. Ville is a journalism studies graduate and has worked in several newspapers. Mari K. Niemi is the Research Director of E2 Research, an independent research institute based in Helsinki, Finland. She served as the founding Director of the Innovation & Entrepreneurship InnoLab, a research platform at the University of Vaasa. Mari was awarded Academic of the Year in 2015 for her active participation in science communication and public discussion. Anthony Ridge-Newman is an Associate Professor in Media and Communication at Liverpool Hope University, UK. His research and teaching have been previously based at Glasgow, London, Roehampton and Oxford universities. Anthony has published three books on political communication, and he has diverse scholarly and practice expertise and experience across media, communication and politics.

Digital Marketing Excellence

Digital Marketing Excellence PDF Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

View

Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Online Marketing HACKS

Online Marketing HACKS PDF Author: DIXITA GALIYAL
Publisher: DIXITA GALIYAL
ISBN: 1079615628
Category : Business & Economics
Languages : en
Pages : 187

View

Book Description
This is a Pulse-Pounding and Smart Guide to give you all the tasty informational hacks on Online Marketing. Today in this age, anything and everything can be solved with the help of marketing. And to do great marketing, you don’t have to be a pro at it. Just be a learner. Like I always say, Keep Learning and Keep Evolving. Whatever you do in life both on professional and personal levels, any problem you face, maybe at school or at work or even at home, its only because of poor marketing. If you visit my house, specially my room, you’ll be stunned. You’ll think you’ve landed at a library. I have huge piles of books on various versatile topics ranging from Online Business to Marketing Strategies, to Business Guides, to Entrepreneurship, to even Fiction. I’m a firm believer in learning. If you believe in learning, irrespective of your age, language and location, then you’ll be successful. I’ve always been learner and this habit of mine has helped me shape who I am today. It’s funny that majority of people still don’t know the power of good marketing. Those who know, have mastered it already and have taken their business to a whole new level altogether. Stuck with a math problem? Or with an HTML code of your site? Or facing issues with selling products online? Or have difficulty with promotion of a product? The answer to all the problems, is – GREAT MARKETING. In this book, I’ve listed out and described some not so common hacks on Online Marketing, that I’ve learnt and implemented over the last 10 years. The advantage here lies with the reader, as I’ve not written any chapter very long and boring. So, you can start from the very beginning or start from the middle from any particular chapter. Yes, you heard it right. Jump on to any chapter. Learn it, and then go to your business or a blog/website maybe, to implement it. You can even implement some of the hacks to your personal life too. In order to start seeing results, you should implement the strategies from this Guide as soon as possible. There’s a competitive world. If you waste time thinking about the ways to develop or design anything, let’s say a blog to attract customers, trust me you’ll keep thinking for minutes, for hours and even for days. Thus, it is profitable for anyone who starts immediately, because by the time you decide to buy a domain or just decide on a domain name, hundreds of blogs are already published and running. So, I’d recommend you not to overthink. Just do it! Please take few minutes to rate and write reviews for my book on Amazon. Remember, every single problem or challenge can be solved with good marketing, provided you understand it very well! Lastly, without wasting any more time, let’s dive right into the Book!