E-business and E-commerce Management

E-business and E-commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700

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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

E-business & E-commerce Management

E-business & E-commerce Management PDF Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780273752011
Category : Business & Economics
Languages : en
Pages : 733

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Book Description
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

Digital Business and E-Commerce Management

Digital Business and E-Commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 1292193352
Category : Business & Economics
Languages : en
Pages : 680

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Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Digital Business and E-Commerce Management

Digital Business and E-Commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Education Limited
ISBN: 9780273786542
Category : Business & Economics
Languages : en
Pages : 680

Get Book

Book Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Digital Business and E-commerce Management

Digital Business and E-commerce Management PDF Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051

Get Book

Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Introduction to E-business

Introduction to E-business PDF Author: Colin Combe
Publisher: Routledge
ISBN: 0750667311
Category : Business & Economics
Languages : en
Pages : 437

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Book Description
Highlighting the key issues that affect businesses which have adopted the Internet as a means of trading or improving internal processes, this book explores the management of e-businesses and the formulation, implementation and evaluation of e-business strategies. Case studies include Amazon, e-Bay, Tesco.com, Yahoo and boo.com.

Digital Business and Electronic Commerce

Digital Business and Electronic Commerce PDF Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030634825
Category : Business & Economics
Languages : en
Pages : 758

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Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Internet Marketing

Internet Marketing PDF Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273717409
Category : Business & Economics
Languages : en
Pages : 742

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Book Description
""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

E-business and E-commerce Management

E-business and E-commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700

View

Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

E-business & E-commerce Management

E-business & E-commerce Management PDF Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780273752011
Category : Business & Economics
Languages : en
Pages : 733

View

Book Description
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

Digital Business and E-Commerce Management

Digital Business and E-Commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 1292193352
Category : Business & Economics
Languages : en
Pages : 680

View

Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Digital Business i E-Commerce Management

Digital Business i E-Commerce Management PDF Author: Dave Chaffey
Publisher:
ISBN: 9788301183615
Category :
Languages : pl
Pages : 800

View

Book Description


Digital Business and E-Commerce Management

Digital Business and E-Commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Education Limited
ISBN: 9780273786542
Category : Business & Economics
Languages : en
Pages : 680

View

Book Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Digital Business and E-commerce Management

Digital Business and E-commerce Management PDF Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051

View

Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT

DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT PDF Author: Dr.B.Menaka
Publisher: Krishna Publication House
ISBN: 8194920566
Category : Antiques & Collectibles
Languages : en
Pages :

View

Book Description


Introduction to E-business

Introduction to E-business PDF Author: Colin Combe
Publisher: Routledge
ISBN: 0750667311
Category : Business & Economics
Languages : en
Pages : 437

View

Book Description
Highlighting the key issues that affect businesses which have adopted the Internet as a means of trading or improving internal processes, this book explores the management of e-businesses and the formulation, implementation and evaluation of e-business strategies. Case studies include Amazon, e-Bay, Tesco.com, Yahoo and boo.com.

Digital Business and Electronic Commerce

Digital Business and Electronic Commerce PDF Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030634825
Category : Business & Economics
Languages : en
Pages : 758

View

Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Internet Marketing

Internet Marketing PDF Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273717409
Category : Business & Economics
Languages : en
Pages : 742

View

Book Description
""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.