Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa PDF Author: Festus Eribo
Publisher: Lexington Books
ISBN: 9780739103777
Category : Political Science
Languages : en
Pages : 168

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Book Description
Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Mass Media Advertising

Mass Media Advertising PDF Author: Edith Smit
Publisher: Het Spinhuis
ISBN: 9789055891368
Category : Language Arts & Disciplines
Languages : en
Pages : 194

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Book Description
For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Communism, Capitalism and the Mass Media

Communism, Capitalism and the Mass Media PDF Author: Colin Sparks
Publisher: SAGE
ISBN: 9781446224830
Category : Capitalism
Languages : en
Pages : 240

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Book Description
Colin Sparks provides a challenging reassessment of the impact of the collapse of communism on the media systems of Eastern Europe. He analyzes both the changes themselves and their implications for the ways in which we think about the mass media, while also demonstrating that most of the orthodox accounts of the end of communism are seriously flawed. There are much greater continuities between the old system and the new than are captured by the theories that argue that there has been a radical and fundamental change. Instead of marking the end of critical inquiry or the end of history, as some have suggested, Sparks argues that the collapse of the communist systems demonstrates how very limited and frequently incorrect the main ways of discussing the mass media are. He concludes with a provocative discussion of the ways in which we need to modify our thinking in the light of these developments.

Mass Media Unleashed

Mass Media Unleashed PDF Author: Carl R. Ramey
Publisher: Rowman & Littlefield
ISBN: 9780742555709
Category : Political Science
Languages : en
Pages : 327

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Book Description
Looks at the transformation of government policy since 1980 that has lead to changes in electronic media. The author argues that Washington policymakers must scrap the old regulatory system and write a new policy script designed to guarantee a broadcast service that is free, and dedicated to serving Americans as citizens, not just as consumers.

Mass Media Hearings

Mass Media Hearings PDF Author: Robert K. Baker
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 648

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Book Description


International Afro Mass Media

International Afro Mass Media PDF Author: James Phillip Jeter
Publisher: Greenwood Publishing Group
ISBN: 9780313284007
Category : Social Science
Languages : en
Pages : 297

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Book Description
The first serious academic assessment of the relationships between the more than one billion people in Africa or of African descent and "Afro" mass media around the world.

African Americans and Mass Media

African Americans and Mass Media PDF Author: Richard T. Craig
Publisher: Lexington Books
ISBN: 0739191276
Category : Social Science
Languages : en
Pages : 118

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Book Description
This book examines race, media, and ownership diversity and argues that growing conglomerate media ownership hinders the diversity of voices and content. The focus on minority media ownership and the declining presence of minority media owners addresses a variety of social and political concerns connected to communication policy development.

Mass Media and American Politics

Mass Media and American Politics PDF Author: Doris A. Graber
Publisher: CQ Press
ISBN: 1506340245
Category : Political Science
Languages : en
Pages : 536

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Book Description
"Mass Media and American Politics is the most comprehensive and best book for political communication. This text has made it easy for my students to learn about research and theory related to political journalism and the political communication system in America. It has great utility and insight while being comprehensive but not overwhelming for students." —Jason Martin, DePaul University Known for its readable introduction to the literature and theory of the field, Mass Media and American Politics is a trusted, comprehensive look at media′s impact on attitudes, behavior, elections, politics, and policymaking. This Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news and examines the impact of the changing media landscape. It includes timely examples from the 2016 election cycle to illustrate the significance of these changes. This classic text balances comprehensive coverage and cutting-edge theory, shows students how the media influence governmental institutions and the communication strategies of political elites, and illustrates how the government shapes the way the media disseminate information. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. FREE POSTER: Fact or Fiction? Use this checklist to avoid the pitfalls posed by the rise of fake news

The Effects of the Mass Media on the Use and Abuse of Alcohol

The Effects of the Mass Media on the Use and Abuse of Alcohol PDF Author: Susan Ehrlich Martin
Publisher: Diane Publishing Company
ISBN:
Category : Social Science
Languages : en
Pages : 324

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Book Description
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.