The internationalization of e-commerce: a case study of the Alibaba group

The internationalization of e-commerce: a case study of the Alibaba group PDF Author: Matheus Felipe Pereira de Souza
Publisher: EdUFRR
ISBN: 8582881738
Category : Business & Economics
Languages : en
Pages : 155

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Book Description
The book entitled "The internationalization of e-commerce: a case study of the Alibaba group"has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the "Communication & Public Policies Collection" which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study the internationalization process of e-commerce and, a case study of the Alibaba Group.

Coleção Comunicação & Políticas Públicas, Vol. 31

Coleção Comunicação & Políticas Públicas, Vol. 31 PDF Author: Elói Martins Senhoras; Maurício Elias Zouein (organizadores)
Publisher: Clube de Autores
ISBN: 8582881738
Category : Business & Economics
Languages : en
Pages : 155

Get Book

Book Description
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.

Corporate Governance of Chinese Multinational Corporations

Corporate Governance of Chinese Multinational Corporations PDF Author: Runhui Lin
Publisher: Springer Nature
ISBN: 9811574057
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
This book is the first to explore the issue of corporate governance in China's new corporations. With rapid development over the last two decades, China has seen compelling achievements in overseas investment. Specifically, an increasing number of Chinese companies have been “going out” to become multinational enterprises. From the practical view, corporate governance issues have been identified in the literature as one of the most important factors in determining whether these Chinese multinational enterprises succeed or not. However, existing literature provides little investigation and understanding about corporate governance of Chinese multinational enterprises. This book fills that gap and will be of value to corporate executives, scholars of China's economy, and journalists.

Global Strategy in the Service Industries

Global Strategy in the Service Industries PDF Author: Mario Glowik
Publisher: Routledge
ISBN: 1317402340
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Advanced Digital Marketing Strategies in a Data-Driven Era

Advanced Digital Marketing Strategies in a Data-Driven Era PDF Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Emerging Markets and E-Commerce in Developing Economies

Emerging Markets and E-Commerce in Developing Economies PDF Author: Rouibah, Kamel
Publisher: IGI Global
ISBN: 1605661015
Category : Computers
Languages : en
Pages : 498

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Book Description
"This book provides researchers readers with a synthesis of current research on developing countries experience with e-commerce"--Provided by publisher.

International Business in the Information and Digital Age

International Business in the Information and Digital Age PDF Author: Rob van Tulder
Publisher: Emerald Group Publishing
ISBN: 1787563251
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Navigating the New Retail Landscape

Navigating the New Retail Landscape PDF Author: Alan David Treadgold
Publisher: Oxford University Press
ISBN: 0198745753
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed.

Localization Strategies for Global E-Business

Localization Strategies for Global E-Business PDF Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

GLOBAL 4

GLOBAL 4 PDF Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 1337532886
Category : Business & Economics
Languages : en
Pages : 272

Get Book

Book Description
4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The internationalization of e-commerce: a case study of the Alibaba group

The internationalization of e-commerce: a case study of the Alibaba group PDF Author: Matheus Felipe Pereira de Souza
Publisher: EdUFRR
ISBN: 8582881738
Category : Business & Economics
Languages : en
Pages : 155

View

Book Description
The book entitled "The internationalization of e-commerce: a case study of the Alibaba group"has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the "Communication & Public Policies Collection" which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study the internationalization process of e-commerce and, a case study of the Alibaba Group.

Coleção Comunicação & Políticas Públicas, Vol. 31

Coleção Comunicação & Políticas Públicas, Vol. 31 PDF Author: Elói Martins Senhoras; Maurício Elias Zouein (organizadores)
Publisher: Clube de Autores
ISBN: 8582881738
Category : Business & Economics
Languages : en
Pages : 155

View

Book Description
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.

Corporate Governance of Chinese Multinational Corporations

Corporate Governance of Chinese Multinational Corporations PDF Author: Runhui Lin
Publisher: Springer Nature
ISBN: 9811574057
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description
This book is the first to explore the issue of corporate governance in China's new corporations. With rapid development over the last two decades, China has seen compelling achievements in overseas investment. Specifically, an increasing number of Chinese companies have been “going out” to become multinational enterprises. From the practical view, corporate governance issues have been identified in the literature as one of the most important factors in determining whether these Chinese multinational enterprises succeed or not. However, existing literature provides little investigation and understanding about corporate governance of Chinese multinational enterprises. This book fills that gap and will be of value to corporate executives, scholars of China's economy, and journalists.

Global Strategy in the Service Industries

Global Strategy in the Service Industries PDF Author: Mario Glowik
Publisher: Routledge
ISBN: 1317402340
Category : Business & Economics
Languages : en
Pages : 194

View

Book Description
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Advanced Digital Marketing Strategies in a Data-Driven Era

Advanced Digital Marketing Strategies in a Data-Driven Era PDF Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342

View

Book Description
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Emerging Markets and E-Commerce in Developing Economies

Emerging Markets and E-Commerce in Developing Economies PDF Author: Rouibah, Kamel
Publisher: IGI Global
ISBN: 1605661015
Category : Computers
Languages : en
Pages : 498

View

Book Description
"This book provides researchers readers with a synthesis of current research on developing countries experience with e-commerce"--Provided by publisher.

International Business in the Information and Digital Age

International Business in the Information and Digital Age PDF Author: Rob van Tulder
Publisher: Emerald Group Publishing
ISBN: 1787563251
Category : Business & Economics
Languages : en
Pages : 440

View

Book Description
The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

Navigating the New Retail Landscape

Navigating the New Retail Landscape PDF Author: Alan David Treadgold
Publisher: Oxford University Press
ISBN: 0198745753
Category : Business & Economics
Languages : en
Pages : 278

View

Book Description
No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed.

Localization Strategies for Global E-Business

Localization Strategies for Global E-Business PDF Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347

View

Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

GLOBAL 4

GLOBAL 4 PDF Author: Mike W. Peng
Publisher: Cengage Learning
ISBN: 1337532886
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.