Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T. Wood
Publisher: M.E. Sharpe
ISBN: 0765641933
Category : Business & Economics
Languages : en
Pages : 230

Get Book

Book Description
How can corporate America effectively target the growing flood of consumers participating in online

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T. Wood
Publisher: Routledge
ISBN: 1317452577
Category : Business & Economics
Languages : en
Pages : 230

Get Book

Book Description
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T Wood
Publisher:
ISBN: 9788184050691
Category :
Languages : en
Pages :

Get Book

Book Description
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Online Consumer Behavior

Online Consumer Behavior PDF Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402

Get Book

Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Consumer Behaviour

Consumer Behaviour PDF Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 9780273717263
Category : Business & Economics
Languages : en
Pages : 732

Get Book

Book Description
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing PDF Author: Colin Campbell
Publisher: Springer
ISBN: 3319241842
Category : Business & Economics
Languages : en
Pages : 922

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Book Description
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Online Consumer Behavior

Online Consumer Behavior PDF Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1136342214
Category : Business & Economics
Languages : en
Pages : 400

Get Book

Book Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Handbook of Research on Identity Theory in Marketing

Handbook of Research on Identity Theory in Marketing PDF Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 496

Get Book

Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Brand Mascots

Brand Mascots PDF Author: Stephen Brown
Publisher: Routledge
ISBN: 1134053835
Category : Business & Economics
Languages : en
Pages : 300

Get Book

Book Description
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Handbook of Research on Technoself: Identity in a Technological Society

Handbook of Research on Technoself: Identity in a Technological Society PDF Author: Luppicini, Rocci
Publisher: IGI Global
ISBN: 1466622121
Category : Computers
Languages : en
Pages : 741

Get Book

Book Description
"This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T. Wood
Publisher: M.E. Sharpe
ISBN: 0765641933
Category : Business & Economics
Languages : en
Pages : 230

View

Book Description
How can corporate America effectively target the growing flood of consumers participating in online

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T. Wood
Publisher: Routledge
ISBN: 1317452577
Category : Business & Economics
Languages : en
Pages : 230

View

Book Description
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior PDF Author: Natalie T Wood
Publisher:
ISBN: 9788184050691
Category :
Languages : en
Pages :

View

Book Description
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Online Consumer Behavior

Online Consumer Behavior PDF Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402

View

Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Online Consumer Behavior

Online Consumer Behavior PDF Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1136342214
Category : Business & Economics
Languages : en
Pages : 400

View

Book Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Consumer Behaviour

Consumer Behaviour PDF Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 9780273717263
Category : Business & Economics
Languages : en
Pages : 732

View

Book Description
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing PDF Author: Colin Campbell
Publisher: Springer
ISBN: 3319241842
Category : Business & Economics
Languages : en
Pages : 922

View

Book Description
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Handbook of Research on Identity Theory in Marketing

Handbook of Research on Identity Theory in Marketing PDF Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 496

View

Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Brand Mascots

Brand Mascots PDF Author: Stephen Brown
Publisher: Routledge
ISBN: 1134053835
Category : Business & Economics
Languages : en
Pages : 300

View

Book Description
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Handbook of Research on Technoself: Identity in a Technological Society

Handbook of Research on Technoself: Identity in a Technological Society PDF Author: Luppicini, Rocci
Publisher: IGI Global
ISBN: 1466622121
Category : Computers
Languages : en
Pages : 741

View

Book Description
"This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.